Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
See the product grid to the right-hand side? They are also ads that show when a search has a commercial intent.īusinesses use PPC to drive traffic, sales, or inquiries from their target audience. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page. PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Where Can You Learn More About PPC and Optimizing Your Campaigns?.Keyword Research and Competitor Analysis for PPC Campaigns.How Does Pay-Per-Click Advertising Work?.
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